Tech Marketers / Sales Folk: It Is NOT “The Cloud” [Quickie]

I’ve said it before and I’ll say it again that referring to internet based service as being in “the cloud” is insulting, unhelpful, and must be stopped.

At best it over-simplifies the nature of online computing and prevents average users from improving their understanding and ability to fully utilise such services.  At worst undermines the work of the developers who actually make these systems fly and makes the marketers and sales folk sound like buzz-word toting parrots who lack a full understanding of the services being sold (see the ‘at best’ point above).

So everyone, please, let’s move things forward, stop treating users like children, help them further their understanding of technology (which is good for everyone), and stop undermining the value of online services.

</rant>